4ocean was founded on the belief that business can be a force for good, and that the small choices we make every day, collectively, have the power to change the world.
Alex Schulze and Andrew Cooper were inspired to start this business after taking a surf trip to Bali, Indonesia, in 2015. While they had grown up in Florida and made their living from the ocean, Bali is where they truly began to understand the severity of the ocean plastic crisis and its impact not just on marine life, but on the coastal communities that, like them, relied on the health of the ocean to survive.
After speaking with local fishermen about the impact plastic pollution was having on their livelihoods, Alex and Andrew realized they could build a business that paid full-time captains and crews to recover plastic and other man-made trash from their local environment instead of catching fish.
On the flight home, Alex and Andrew came up with ideas for products that would fund their cleanups. They finally settled on a bracelet because it was a wearable symbol of their mission that would spark conversations about plastic pollution and it would act as a physical reminder to people to make ocean-minded choices like refusing single-use plastics.
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